GA4 Training for charities and nonprofits
Is your charity or nonprofit ready to understand GA4 and everything it can do for your organisation? Join our 1-day training course led by Andrew Parle Lead Analyst and GA4 expert.
Join your peers, discuss approaches and have direct access to your expert course leader to ask all the questions you like as you progress through the training.
There will be a maximum of 12 people per session to ensure it can be a hands-on learning experience.
It will be interactive, with lots of activities to complete and opportunities to ask questions.
The course will run from 10am – 4pm with a lunch break 12.30 – 1.30pm.
On completion of this training, you will:
- Gain a deep understanding of GA4 to enhance your digital marketing strategy
- Learn to confidently use GA4’s standard reports to summarise activity
- Perform data manipulations and comparisons to identify useful information
- Create your own ‘Free Form’ exploration report and trust the data
Who is the course for?
The course is for anyone at a nonprofit or charity organisation who’s using Google Analytics or needs to make decisions based on digital data, such as for marketing, comms, fundraising etc. This training will empower you to make data-driven decisions and achieve your organisational goals.
Learning Path
How to set up a Facebook Business Manager and Ad Account. Learn ways of protecting your ad account by complying with Facebook ad policies.
List the steps need to launch your first Facebook ads campaign.
- Ways to test your first Facebook campaign.
- Describe ways to create your ideal audience.
- List different types of Facebook ads and learn which works best.
- Avoid common mistakes made by new advertisers.
- Select and develop unique and eye-catching ad images.
- Ways to make appealing ad headlines and text.
- And much more.