Performance Max is being added to the Google Ad Grant
On September 4th, Google announced that it is making Performance Max campaigns available to Google Ad Grant users.
Does your charity use the Google Ad Grant?
This is a significant update, and it offers charities the opportunity to maximize their online visibility, although there are some limitations to be aware of.
Initially, you may not see the Performance Max option in your account, as it is being gradually rolled out. If you do see it, please let me know—I’m very interested to hear how a PMax campaign performs for a charity or nonprofit.
It’s important to note that the Google Ad Grant version of Performance Max currently only shows ads in search results, so it’s not the full Performance Max experience available in paid Google Ads accounts, where ads run across all Google platforms.
So what is Performance Max?
Essentially, Performance Max is a goal-based campaign type in Google Ads that allows charities to advertise across all of Google’s advertising channels from a single campaign. These channels include Search, Display, YouTube, Discover, Gmail, and Google Maps.
The primary goal of Performance Max is to help advertisers maximize their campaign’s performance across all Google advertising channels by leveraging Google’s machine learning and automation capabilities
Final thoughts!
Personally, I am very excited about seeing Performance Max in the Google Ad Grant despite that the fact we are getting a diluted version of it.
I would love to know how you get on with it?