On Monday, September 2nd, 2024, we hosted a GA4 Workshop specifically tailored for charities and non-profits, held at Carmichael House in Dublin. The workshop brought together nine participants from nine different charities across Ireland, all eager to enhance their digital analytics capabilities. This practical, hands-on session was designed to help attendees navigate the complexities of Google Analytics 4 (GA4), ensuring they could effectively track and analyze their online traffic. 

Throughout the workshop, we covered a range of essential topics, starting with an introduction to GA4 and its key features. Participants learned how to set up GA4 accounts, configure essential settings, and implement event tracking to capture meaningful data. The session also delved into reporting functionalities, allowing participants to gain insights into user behavior and website performance. The workshop was structured with interactive activities, enabling participants to apply what they learned and ample opportunities were provided for questions and discussions.

The feedback from attendees was overwhelmingly positive, with many highlighting the value of the practical approach and the clarity of the explanations. By the end of the session, everyone left with a deeper understanding of GA4 and actionable insights they could immediately implement to better serve their respective causes.