Social For Good Ireland had the privilege of partnering with GOAL Global, a humanitarian organisation committed to helping vulnerable communities worldwide. GOAL Global, which is present in 14 countries, focuses on addressing the challenges of poverty, hunger, and conflict, ensuring that those affected have access to essential services such as food, shelter, and healthcare. 

Throughout the collaboration, Social For Good Ireland supported GOAL Global by implementing and managing paid media campaigns for key initiatives. These included Jersey Day, an event encouraging communities to wear jerseys in support of GOAL, and several urgent crisis appeals, such as the Turkey-Syria Earthquake Appeal, Ukraine Crisis Appeal, and Sudan Crisis Appeal. Each campaign was designed to maximize engagement, increase visibility, and drive donations, ensuring that GOAL Global’s message reached a broad audience and that critical resources were mobilized during times of need.

In addition to managing the campaigns, Social For Good Ireland developed a comprehensive digital strategy for GOAL Global. This strategy focused on maximising their online presence, engaging new and existing donors, and driving donations through targeted campaigns.