Meta Ads

Facebook ads have become an invaluable tool for charities and non-profits seeking to amplify their fundraising campaigns and reach a wider audience.

Services

Meta Ads

Here are a few things you should understand

Have you set up the Pixel or Conversion API

Having a Facebook Pixel and, more importantly, a Conversion API is crucial for charities engaging in online advertising. At a basic level, the Facebook Pixel allows charities to track user interactions on their website and provide valuable data for optimising a campaign. However, as privacy regulations evolve and third-party cookie tracking becomes less reliable, the Conversion API becomes essential.

It allows for direct server-to-server communication between a charities website and Facebook, ensuring more accurate and consistent tracking of conversions and events.

Key events should be set up correctly

So important to create conversion events correctly, if not it will confuse Meta.

Optimising for the wrong conversion event

Your ad copy is not inspiring action or show value

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Landing Page

Please select carefully what landing page or fundraising platform your are sending people to, I am not a fan of Eventbrite but I could be wrong!

Keep an eye on your CPM

Keep an eye on your CPM.

Your ad spend is too low

You need to spend enough in order to generate enough donations and the algorithm won’t learn from the results that it gets…

Working with Andrew in Irish Community Air Ambulance and then CRITICAL was a really great experience. Andrew brought us through the Meta advertising process with clear advice and direction. I worked with Andrew on numerous Facebook challenge fundraisers, several email campaigns, the procurement of web designers and digital fundraising initiatives. For a charity that was small but busy and growth focused, Andrews services were just what we needed. Clear, targeted, and professional. Andrew's advice on budgets required, time and energy needed was what we required and proved highly successful for our fundraising goals. I would happily recommend Andrew for digital charity fundraising, in particular the technical advert side of things.

Lorraine Toner

Former Head of Community and Donor Engagement, CRITICAL.