Family Carers Ireland launched their first Facebook Challenge, “50 Miles in June 2023,” with good success. The campaign, raised a total of €25,315, which was great considering the low ad spend.  With a Meta ad spend of €3,500, we generated 783 leads, resulting in a cost per lead of just €4.46. The challenge attracted 600 group members, of whom 250 became active fundraisers. On average, each fundraiser contributed €101.26, reflecting the commitment by everyone to took part and the effectiveness of this  fundraising approach.

Our role was to set up Family Cares Ireland Facebook Ad Account, run the ad campaign, and write the supporting email journey. With a total raised amount of €25,315 and a Meta ad spend of €3,500, the return on investment (ROI) is very good. For every €1 spent on ads, approximately €7.23 was raised.

We also supported Family Carers Ireland Run 80k in March and 50 Miles in June 2024. Both challenges performed well however with personal Facebook fundraisers no longer available in Europe, this did have an impact on 50 Miles in June 2024.