This intermediate course on Google Analytics 4 (GA4) is designed to help charities and nonprofit organisations better understand and utilize their website data.
To demonstrate and teach this workshop, we will work on a specific charity GA4 account and ensure we covers everything beyond the GA4 fundamentals.
Participants will learn how to set up and analyze key events relevant to charities, such as donation button clicks, newsletter sign-ups, and volunteer registrations. Attendees will explore how to track user behavior and journey across different channels, from social media to email campaigns, to understand what drives engagement and conversions.
