Lets do some good in the World!

About Me

Andrew Parle is founder of Social For Good Ireland and a seasoned paid digital fundraising specialist with an impressive track record spanning over two decades in both the commercial and non-profit fundraising sectors. Specialising in crafting strategic approaches, leveraging paid social advertising, PPC (Pay-Per-Click) campaigns and data analytics. Andrew’s proficiency extends to managing campaigns across digital platforms, encompassing paid search endeavors on Google as well as comprehensive paid social initiatives.

Andrew lectures in Digital fundraising at the Charity Institute Ireland and is co-chair of their digital forum

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Testimonials

"We were very fortunate to team up with Andrew. His digital expertise and broad sector knowledge was a huge asset in the delivery of various fundraising campaigns and has helped to shape our digital strategy. For over a year Andrew's data driven approach delivered impressive results. I look forward to working with Andrew again in the near future and would highly recommend him to colleagues in the sector"

Conor Grogan Head of Digital Communications at GOAL Global

"We recently worked with Andrew on learning the in's and outs of Meta advertising, Web optimisation and Google ads. Andrew listened to our needs and prepared three concise training sessions which suited our needs to a T. Andrew provided great advice and ideas and was always available to answer any queries we had. I would highly recommend Andrew to any charity looking for clear targeted training. We found it very beneficial"

Mary Morrish

Head of Fundraising at MSC Missions

"Very knowledgeable with a wealth of experience and expertise in digital fundraising. I highly recommend a chat with Andrew if you want to up your game when it comes to digital fundraising"

Carla Ankiah

Autism Assistance Dogs Ireland

"We worked with Andrew to develop our digital fundraising strategy and in particular our Facebook Challenges. These challenges were new to the charity but with Andrew's guidance and support we learned how to create and implement Facebook Challenges. Andrew has a wealth of experience and knowledge which he uses to get the best possible results. He is extremely professional and always at the end of an email/ call to help when needed"

Eileen Aherne Family Carers Ireland

Andrew has been delivering our Digital Fundraising training for a number of years now – both for the Certificate and Diploma courses. His knowledge is second-to-none. He always leaves the students well informed, with up-to-date information and plenty to think about.

Annelies Coghlan

EDUCATION, GOVERNANCE & CORPORATE RELATIONS MANAGER AT CHARITIES INSTITUTE IRELAND

There isn’t anything Andrew doesn’t know about digital fundraising. When it comes to fundraising successfully, safely and effectively, you need him on your team. I have had first hand experience working with Andrew and couldn't recommend him enough.

Rebecca Dunne Little Wren Brands

Andrew was an excellent lecturer when he taught on the ICM Diploma in Marketing, Advertising, Public Relations and Sales Management from 2018-2020. The practical scope and dynamism he brought to his modules was exemplary and I would have no issues in recommending him

Michael Bane

Programme Director & Marketing & Business Lecturer