Digital Training For Charities


Is your charity or non-profit ready to delve into GA4 and Meta Ads?

Join our comprehensive 4-hour training course led by Andrew Parle alongside your peers. Engage in discussions and ask questions as you navigate through this training. 

  • Monday 2nd September 2024 at 9.30am - 1.30pm.
  • Carmichael House 4-7 North Brunswick Street, Dublin 7. ( Brunswick Room)
  • Total Cost: €100 per person
  • Refreshments, tea & coffee
  • Max number of people: 20
  • Guest Speaker TBA
  • Best suited for beginners & intermediate
  • Register your interest below. Once registered an invoice will be sent to you to confirm your registration and payment. 

What will you learn & agenda: 

  • Introduction to GA4
  • Overview of the admin panel 
  • Essential elements you must configure during the set-up
  • GA4 Data streams
  • Standard reports in GA4 
  • Explorations in Google Analytics 4
  • Advertising reports
  • Event tracking

What you will learn & the agenda

  • Facebook Ads & GA4
  • The why and how to track Facebook ads in GA4
  • How do I see Facebook ads in GA4
  • How to track a Facebook ad conversion in GA4
  • How to analyze Facebook ads in GA4
  • Why is there a discrepancy between GA4 and Facebook ads
  • And More


Andrew has been delivering our Digital Fundraising training for a number of years now – both for the Certificate and Diploma courses. His knowledge is second-to-none. He always leaves the students well informed, with up-to-date information and plenty to think about.
Annelies Coghlan
Andrew was an excellent lecturer when he taught on the ICM Diploma in Marketing, Advertising, Public Relations and Sales Management from 2018-2020. The practical scope and dynamism he brought to his modules was exemplary and I would have no issues in recommending him
Michael Bane
Programme Director & Marketing & Business Lecturer
We were very fortunate to team up with Andrew. His digital expertise and broad sector knowledge was a huge asset in the delivery of various fundraising campaigns and has helped to shape our digital strategy. For over a year Andrew's data driven approach delivered impressive results. I look forward to working with Andrew again in the near future and would highly recommend him to colleagues in the sector.
Conor Grogan
Head of Digital Communications at GOAL Global
We recently worked with Andrew on learning the in's and outs of Meta advertising, Web optimisation and Google ads. Andrew listened to our needs and prepared three concise training sessions which suited our needs to a T. Andrew provided great advice and ideas and was always available to answer any queries we had. I would highly recommend Andrew to any charity looking for clear targeted training. We found it very beneficial.
Mary Morrish
Head of Fundraising at MSC Missions

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