How to manage the goolg ad grant
Does your charity or nonprofit organisation use the Google Ad Grant?
The Google Ad Grant is a programme offered by Google to charities and non-profit organisations that provide them with a grant for free advertising on Google Ads. Eligible charities can qualify for $10,000 for advertising on Google search engine results page. Perfect to ensure your charity remains “always on” and helps promote your missions and programmes.
By completing this course you will understand:
- Introduction to Google Ads Grant and how to set up your ad account
- Keyword research and ad campaign strategy.
- Crafting compelling ad copy and optimizing campaign performance
- Design principles for effective landing pages.
- Setting up conversion tracking to measure campaign success.
- Regularly reviewing campaign performance and making adjustments.
- Generating meaningful reports to showcase campaign impact.
Who is the course for?
This course is designed for individuals and teams within nonprofit organisations who are responsible for or interested in leveraging the Google Ad Grants program to promote their organisation’s mission, initiatives, and fundraising efforts.
Learning Path
Understanding the Google Ad Grant program: Benefits, eligibility, and goals. Exploring the impact of online advertising for nonprofit organizations.
Creating a Google Ads account and linking it to Google for Nonprofits. Navigating the Google Ads interface and understanding account structure.
Introduction to keyword research: Tools and techniques for finding relevant keywords. Defining campaign goals: Increasing donations, volunteer sign-ups, etc. Building effective ad campaigns: Ad groups, keywords, and ad copy.
Writing effective ad headlines and descriptions. Incorporating relevant keywords into ad copy. Ad copy best practices for nonprofit messaging and calls to action.
- Design principles for effective landing pages.
- Aligning landing page content with ad campaigns.
- Encouraging conversions and minimizing bounce rates.
- Setting up conversion tracking to measure campaign success.
- Utilizing Google Analytics to gain insights into user behavior.
- Data-driven decision-making: Using analytics to refine strategies.
- Regularly reviewing campaign performance and making adjustments.
- Identifying underperforming ads and optimizing for better results.
- Strategies for maintaining a high-quality score and avoiding account suspension.
- Generating meaningful reports to showcase campaign impact.
- Measuring return on investment (ROI) for the nonprofit’s goals.
- Communicating results to stakeholders and making data-driven decisions.
register your interest today
