Social For Good Ireland was delighted to support Epilepsy Ireland with their 24-Hour Squat Challenge. The challenge invited participants to complete squats every hour for 24 hours and to reach their set target. Our role was promote the campaign through strategic Meta advertising, encouraging people to participate. 

We began by auditing Epilepsy Ireland’s Meta ad account to ensure the campaign launched correctly. From there, we handled the full ad strategy: setting up campaigns, testing creatives, targeting audiences, and scaling performance to maximise both engagement and conversions. 

With a €5,000 ad spend, the campaign generated 127 registrations and raised an impressive €21,968.

It was a privilege to be part of such a campaign. At Social For Good Ireland, we’re passionate about supporting causes that make a difference, and working with Epilepsy Ireland on this project was no exception.