The digital fundraising campaign, advertised for six weeks leading up to the event, achieved significant success by effectively leveraging Enthuse, a fundraising platform, to capture and manage leads. With a total ad spend of €5,837.87 plus VAT, the campaign resulted in 347 leads at a cost per acquisition of €16.82.  This approach led to over €30,000 in online revenue, delivering an impressive return on investment (ROI) of approximately 414%, underscoring the effectiveness of the campaign.

Out of 554 total registrations, 94 resulted in active fundraising pages. While this represents a great conversion rate, it’s unfortunate that more participants did not transition from registration to active fundraising.

This outcome shows the success of the campaign’s strategy, combining efficient ad spend, effective platform use, excellent ad creative and well-timed promotion to generate both substantial revenue and ongoing community engagement.