Social For Good Ireland worked alongside Le Chéile Mentoring to enhance their digital presence and volunteer recruitment efforts. We conducted a comprehensive review of their website, social media channels, and messaging to ensure consistency and effectiveness in communicating their mission. As part of our work, we developed two engaging short animation videos designed to attract new volunteers. These videos highlight the vital role mentors play in supporting young people who are at risk or have committed offenses, helping them to make positive changes in their lives.

Additionally, we ran a very successful Facebook Lead Generation campaign aimed at increasing volunteer sign-ups. We tested a diverse varity of ad copy and worked with the actor Neilí Conroy currently working on Fair City. 

This campaign effectively reached individuals interested in making a difference in the lives of young people from diverse backgrounds who need guidance and support.