Portfolios – https://socialforgood.ie/

24-Hour Squat Challenge

by admin

April 18, 2025

24-Hour Squat Challenge

24-Hour Squat Challenge

Social For Good Ireland was delighted to support Epilepsy Ireland with their 24-Hour Squat Challenge. The challenge invited participants to complete squats every hour for 24 hours and to reach their set target. Our role was promote the campaign through strategic Meta advertising, encouraging people to participate.

We began by auditing Epilepsy Ireland’s Meta ad account to ensure the campaign launched correctly. From there, we handled the full ad strategy: setting up campaigns, testing creatives, targeting audiences, and scaling performance to maximise both engagement and conversions.

With a €5,000 ad spend, the campaign generated 127 registrations and raised an impressive €21,968.

It was a privilege to be part of such a campaign. At Social For Good Ireland, we’re passionate about supporting causes that make a difference, and working with Epilepsy Ireland on this project was no exception.

Ad Creative

Ad Creative

Digital Marketing and Fundraising Agency for charities, non-profits and socially responsible businesses. We helps raise money online, drive meaningful change, and connect people with causes that matter.

Services

Training

About

Partner

Le Chéile Mentoring

by admin

April 4, 2025

Le Chéile Mentoring

Le Cheile Mentoring

Social For Good Ireland worked alongside Le Chéile Mentoring to enhance their digital presence and volunteer recruitment efforts. We conducted a comprehensive review of their website, social media channels, and messaging to ensure consistency and effectiveness in communicating their mission. As part of our work, we developed two engaging short animation videos designed to attract new volunteers. These videos highlight the vital role mentors play in supporting young people who are at risk or have committed offenses, helping them to make positive changes in their lives.

Additionally, we ran a very successful Facebook Lead Generation campaign aimed at increasing volunteer sign-ups. We tested a diverse varity of ad copy and worked with the actor Neilí Conroy currently working on Fair City.

This campaign effectively reached individuals interested in making a difference in the lives of young people from diverse backgrounds who need guidance and support.

Andrew was a joy to work with. Really responsive and knowledgeable and helped us to reach more of the right candidates for our volunteer recruitment. I would definitely recommend bringing him on board for any of your social media/advertising requirements.

le Cheile mentoring

Alan Quinn

Southern Regional Manager

Ad Creative

Ad Creative

Digital Marketing and Fundraising Agency for charities, non-profits and socially responsible businesses. We helps raise money online, drive meaningful change, and connect people with causes that matter.

Services

Training

About

Partner

Irish Community Air Ambulance

by admin

October 1, 2024

Irish Community Air Ambulance

Irish Community Air Ambulance

Social For Good Ireland played an important role in supporting the Irish Community Air Ambulance, now rebranded as CRITICAL, by providing essential support through the Meta advertising. facilitating the setup of numerous Facebook challenges, which became a vital part of the Irish Community Air Ambulance / CRITICAL’s fundraising efforts. These campaigns not only raised significant funds but also helped spread awareness about the lifesaving services provided by the air ambulance.

In addition to social media strategies, Social For Good assisted CRITICAL with several email campaigns, ensuring that their messaging was impactful and reached the right people. They also aided in the procurement of web designers to enhance the charity’s online presence, ensuring that their new website was both functional and appealing.

Working with Andrew in Irish Community Air Ambulance and then CRITICAL was a really great experience. Andrew brought us through the Meta advertising process with clear advice and direction. I worked with Andrew on numerous Facebook challenge fundraisers, several email campaigns, the procurement of web designers and digital fundraising initiatives. For a charity that was small but busy and growth focused, Andrews services were just what we needed. Clear, targeted, and professional. Andrew's advice on budgets required, time and energy needed was what we required and proved highly successful for our fundraising goals. I would happily recommend Andrew for digital charity fundraising, in particular the technical advert side of things.

Lorraine Toner

Former Head of Community and Donor Engagement, CRITICAL.

Ad Creative

Ad Creative

© 2022 All Rights Reserved.

GOAL Global

by admin

September 28, 2024

GOAL Global

GOAL Global

Social For Good Ireland had the privilege of partnering with GOAL Global, a humanitarian organisation committed to helping vulnerable communities worldwide. GOAL Global, which is present in 14 countries, focuses on addressing the challenges of poverty, hunger, and conflict, ensuring that those affected have access to essential services such as food, shelter, and healthcare.

Throughout the collaboration, Social For Good Ireland supported GOAL Global by implementing and managing paid media campaigns for key initiatives. These included Jersey Day, an event encouraging communities to wear jerseys in support of GOAL, and several urgent crisis appeals, such as the Turkey-Syria Earthquake Appeal, Ukraine Crisis Appeal, and Sudan Crisis Appeal. Each campaign was designed to maximize engagement, increase visibility, and drive donations, ensuring that GOAL Global’s message reached a broad audience and that critical resources were mobilized during times of need.

In addition to managing the campaigns, Social For Good Ireland developed a comprehensive digital strategy for GOAL Global. This strategy focused on maximising their online presence, engaging new and existing donors, and driving donations through targeted campaigns.

We were very fortunate to team up with Andrew. His digital expertise and broad sector knowledge was a huge asset in the delivery of various fundraising campaigns and has helped to shape our digital strategy. For over a year Andrew's data driven approach delivered impressive results. I look forward to working with Andrew again in the near future and would highly recommend him to colleagues in the sector.

Conor Grougan

Head of Digital Communications

Ad Creative

Ad Creative

Digital Marketing and Fundraising Agency for charities, non-profits and socially responsible businesses. We helps raise money online, drive meaningful change, and connect people with causes that matter.

Services

Training

About

Partner

Family Carers Ireland Facebook Challenge

by admin

July 25, 2024

Family Carers Ireland Facebook Challenge

Walk 50 Miles in June

Family Carers Ireland launched their first Facebook Challenge, “50 Miles in June 2023,” with good success. The campaign, raised a total of €25,315, which was great considering the low ad spend. With a Meta ad spend of €3,500, we generated 783 leads, resulting in a cost per lead of just €4.46. The challenge attracted 600 group members, of whom 250 became active fundraisers. On average, each fundraiser contributed €101.26, reflecting the commitment by everyone to took part and the effectiveness of this fundraising approach.

Our role was to set up Family Cares Ireland Facebook Ad Account, run the ad campaign, and write the supporting email journey. With a total raised amount of €25,315 and a Meta ad spend of €3,500, the return on investment (ROI) is very good. For every €1 spent on ads, approximately €7.23 was raised.

We also supported Family Carers Ireland Run 80k in March and 50 Miles in June 2024. Both challenges performed well however with personal Facebook fundraisers no longer available in Europe, this did have an impact on 50 Miles in June 2024.

"We worked with Andrew to develop our digital fundraising strategy and in particular our Facebook Challenges. These challenges were new to the charity but with Andrew's guidance and support we learned how to create and implement Facebook Challenges. Andrew has a wealth of experience and knowledge which he uses to get the best possible results. He is extremely professional and always at the end of an email/ call to help when needed"

Eileen Ahern

Fundraising Manager

Ad Creative

Ad Creative

Digital Marketing and Fundraising Agency for charities, non-profits and socially responsible businesses. We helps raise money online, drive meaningful change, and connect people with causes that matter.

Services

Training

About

Partner

1
2
Next