Services
Google Ads
Here are a few things you should understand
The Google Ads Grant is a free advertising program offered by Google specifically for eligible nonprofits and charities. It allows qualifying organisations to run ads on Google Search, reaching a wider audience and furthering their missions.
Add your keywords to headlines & descriptions (great for relevance and Quality Score). Remember to use Dynamic Keyword Insertion (relevance and Quality Score).
Be clear and to the point. . Give your donors exactly what they’re looking for.
Active language stimulates action.
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As hard as it might be for charities focus on the donors needs, not always on donations or services (you’re not selling your product, you’re helping your donors reach their goals).
Use local language for local searches ( use Dynamic Location Insertion for maximum control and relevance).
Use psychological donation triggers like urgency, scarcity, and social proof.
Write for your customers, not for Google (optimize for clicks and relevance, not for Ad Strength).
