Google Ads

In Ireland, over 80% of the population uses the internet regularly, with millions of searches conducted daily on Google alone. Google Ads offers a powerful way to reach these people across multiple touchpoints, including Google and their partner sites like YouTube and Gmail, when people are searching online.

Also, by leveraging the Google Ad Grants program, which provides eligible nonprofits and charities with $10,000 per month in free advertising, charities can appear in search results precisely when people are searching online for relevant causes or ways to donate.

Services

Google Ads

Here are a few things you should understand

Google Ads Grants

The Google Ads Grant is a free advertising program offered by Google specifically for eligible nonprofits and charities. It allows qualifying organisations to run ads on Google Search, reaching a wider audience and furthering their missions.

Keywords

Add your keywords to headlines & descriptions (great for relevance and Quality Score). Remember to use Dynamic Keyword Insertion (relevance and Quality Score).

Be clear and to the point

Be clear and to the point. . Give your donors exactly what they’re looking for.

User Verbs

Active language stimulates action.

– Register for our workshop today.
– Subscribe to our newsletter now.
– Donate now

Focus on your donors

As hard as it might be for charities focus on the donors needs, not always on donations or services (you’re not selling your product, you’re helping your donors reach their goals).

Use local langauge

Use local language for local searches ( use Dynamic Location Insertion for maximum control and relevance).

Use psychological buying triggers

Use psychological donation triggers like urgency, scarcity, and social proof.

Write for your donors

Write for your customers, not for Google (optimize for clicks and relevance, not for Ad Strength).