Insights
Notes on digital fundraising from Andrew.
GA4 Consent Mode V2
How can GA4 Consent Mode V2 help charities and nonprofits? Many charities know how important data is to understanding your audience, running successful campaigns, and showing…
Facebook Ad Categories 2025
As you know, Meta has started implementing restrictions on data-sharing for certain categories of websites under sensitive topics. Charities and brands who are in some…
Social media for charities and non-profit’s in 2025
So, what should Social Media look like for charities and non-profit organisations in 2025? I must admit, navigating social media is getting more and more difficult –…
Performance Max – Google Ad Grant
Performance Max is being added to the Google Ad Grant On September 4th, Google announced that it is making Performance Max campaigns available to Google Ad Grant users. Does…
5 GA4 configurations every charity or nonprofit should make..
Let’s be honest, most charities or nonprofits don’t use Google Analytics 4 (GA4). It’s another thing they have to learn while also learning Facebook, Meta, AI, and other…
Managing the Google Ads Grant in 2024
Managing a Google Ads grant in 2024 requires adherence to Google’s policies and best practices while effectively using the grant to achieve your charities goals. So often…
Leveraging Facebook Conversion API for Charities and Nonprofits
Charities and nonprofits are continuously looking at ways to optimise their online presence and digital fundraising efforts. One powerful tool that can help is the Facebook…
How charities can plan their online advertising budget for 2024
For every charity or non-profit, planning your online advertising budget for 2024 involves thoughtful consideration of your financial goals, past performances, campaign…
How charities create impact on social media in 2024
As Facebook and Instagram increasingly integrate AI tools and AI recommendations, the importance of authenticity grows. Charities need to start thinking more like creators to…
How to create a Facebook Business Manager
As the name suggests, the Facebook Business Manager is a tool that allows you to manage multiple Facebook Pages, business assets and ad accounts, as well as Instagram accounts…
Why should a charity advertise online?
Wouldn’t we all love to have a huge advertising budget, endless amounts of time and an amazing team that are strategically planning fundraising campaigns. Unfortunately, some…
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