Training

Train your team to do it themselves.

Half-day, hands-on workshops for charity and non-profit teams, run face to face for groups of around 15.

  • Lecturer in Digital Fundraising at Charities Institute Ireland (Certificate and Diploma)
  • On Carmichael's panel of trainers since 2023
  • Lecturer on the ICM Diploma at National College of Ireland, 2018 to 2020

Training is also delivered through Carmichael and Charities Institute Ireland.

Andrew Parle at a Charities Institute Ireland workshop
A Charities Institute Ireland workshop
What Andrew teaches

Workshop topics

Facebook Ads

Setting up, targeting and improving Meta campaigns that raise money.

Google Ads

Paid search and the Google Ad Grant, set up so they bring in supporters.

Google Analytics

GA4 and conversion tracking, so you can trust your numbers.

Digital fundraising and acquisition

How to find new supporters online and turn them into donors.

Half-day workshopsFace to faceGroups of around 15Price on request
What learners say

From the classroom

Andrew’s digital fundraising lecture was the best one yet. The insights he shared were not only incredibly valuable but also so clearly explained, making them easy to put into practice. What really stood out was how interactive he made the session – keeping everyone engaged and making the content both exciting and informative.

Louise Regazzoli · Corporate Partnerships Manager, Dogs Trust Ireland

Andrew has been delivering our Digital Fundraising training for a number of years now – both for the Certificate and Diploma courses. His knowledge is second-to-none. He always leaves the students well informed, with up-to-date information and plenty to think about.

Annelies Coghlan, Charities Institute Ireland

Andrew was an excellent lecturer when he taught on the ICM Diploma in Marketing, Advertising, Public Relations and Sales Management from 2018-2020. The practical scope and dynamism he brought to his modules was exemplary and I would have no issues in recommending him.

Michael Bane · Programme Director & Marketing & Business Lecturer, National College of Ireland

Andrew Parle is a very experienced digital fundraising specialist. Andrew joined Carmichael’s panel of trainers in 2023 and has delivered training workshops on ‘Digital Fundraising for Non-Profits’ and ‘Facebook Ads’. Participants have consistently given good feedback on Andrew’s training style and wealth of knowledge. Andrew is an approachable trainer and open to questions posed to him.

Olive Clarke · Administrative Assistant, Training & Development, Carmichael House

Talk to Andrew about training for your team.

30 minutes. No hard sell. Just a conversation about your goals.