Clear prices. Your accounts.
Fix your tracking, run a campaign or hand over your ads month to month. All prices are plus VAT, and ad spend is paid separately to Google or Meta.
- 01TalkA free 30-minute call about your goals.
- 02AuditAndrew checks your accounts and tracking.
- 03Set upTracking and campaigns built in your name.
- 04RunCampaigns managed and adjusted each month.
- 05Hand overYou keep the logins and the know-how.
Get tracking you can trust.
Many charities end up with several Google Analytics properties, tag containers nobody has touched in years and agencies measuring their own results. Then nobody can say which campaigns raise money. Andrew audits the setup, removes what's dead or duplicated and sets up conversion tracking that works.
Case in point: Oxfam Ireland
Oxfam Ireland had GA4 properties for its main site, its donation platform, its Shopify store and old test sites, plus Tag Manager containers that hadn't been updated in about five years. Andrew audited the lot, flagged what was outdated, duplicated or inactive, recommended a simpler structure and set up the GA4 conversions that matter for campaigns.
Entry
- GA4 conversion tracking setup
- Tracking for forms, calls, bookings and purchases
- Google Ads or Meta conversion tracking
- Basic Google Tag Manager setup
- Cookie consent and tag configuration
- Testing and verification
You get: A tracking report
Book this →Advanced
- Server-side and client-side tracking
- GA4, Google Ads, Meta and other social channels
- Advanced Tag Manager event setup
- Form, call, booking and purchase tracking
- Qualified lead tracking
- Enhanced conversions where they apply
- Consent-aware setup
- Cross-platform conversion analysis
- Offline conversion import where it applies
- Testing, troubleshooting and QA
You get: A custom dashboard, documentation and a handover
Book this →Have Andrew run your ads.
Bring Andrew in for one campaign, or have him manage your ads every month instead of hiring an agency.
Campaign management and planning
- Strategy and planning: objectives, audience, budget and targeting
- Setup: accounts, campaigns, ad sets, keywords and audiences
- Ad copy, formats and calls to action
- Ongoing changes to budget, targeting, bids and ads
- Conversion tracking, performance monitoring and recommendations
- Email follow-up with donors and supporters
You get: A report on revenue, cost per acquisition and the other numbers that matter
Plan a campaign →Monthly ads management
| 3 months | €650 / month + VAT |
|---|---|
| 6 months | €575 / month + VAT |
| 9 months + | €525 / month + VAT |
- Campaign management and optimisation
- A monthly report
- Your logins at the end, plus up to three optional training sessions
Per channel. Ad spend is paid directly to Google or Meta.
Talk about management →Your accounts. Your data.
Charities get stuck when an agency owns the ad accounts and the analytics. Andrew sets everything up in your name.
Accounts in your name
Every ad account, analytics property and tag is set up under your organisation, never ours.
One set of numbers
Your tracking is managed so it doesn't get tangled again when staff or agencies change.
A proper handover
When the work ends you get the logins and, if you want it, training for your team.
Common questions
Is ad spend included in the price?
No. You pay Google or Meta directly for your ads. Andrew's fee covers the work of planning, running and reporting on them.
Do prices include VAT?
No, all prices are plus VAT.
Who owns the ad and analytics accounts?
You do. Everything is set up in your organisation's name, and you keep the logins when the work ends.
Who will I actually work with?
Andrew, directly. There are no account managers or juniors.
Can you manage our Google Ad Grant?
Yes. Andrew manages both paid Google Ads and Google Ad Grants.
Do you only work with charities?
Mostly charities and non-profits, but also social enterprises and purpose-led businesses.
Can you train our team instead?
Yes. Andrew runs half-day, hands-on workshops. See the training page.
Want your team to do it themselves?
Andrew runs hands-on training workshops for charity teams.
Talk to us about your goals.
30 minutes. No hard sell. Just a conversation about your goals.