The problem
Barnardos wanted people to sign up for Swim 5,000m in April 2025 and then raise money for it. Online engagement had to turn into registrations.
What Andrew did
- Helped plan the campaign and managed it
- Used paid social to reach and engage participants
- Tested ads and messages to get more people registering
- Sent people on to the online fundraising sign-up
- Watched the results and adjusted the campaign as it ran
Results
- 428 packs registered
- 358 members in the Facebook group
“Andrew provided practical, straightforward advice that we could actually put into action.”
Tess Purcell · Head of Digital, Barnardos Ireland