The problem
The Facebook ad account needed proper structure, donations weren’t being tracked well, and the ad spend wasn’t turning into enough donations.
What Andrew did
- Restructured and optimised the Meta ad account
- Set up the Facebook Pixel and Conversions API
- Added a dedicated thank-you page so every donation was tracked
- Ran engagement and donation campaigns
- Moved budget based on what was working and kept testing
Results
- €3,000 ad spend
- 189 donations
- €6,000+ raised
- €24 average cost per acquisition
Campaign creative
