The problem
Down Syndrome Ireland needed more registrations for Ice Cream Funday. It wanted online interest to turn into money raised, and it needed to reach new audiences without spending much.
What Andrew did
- Planned and ran an eight-week digital fundraising campaign
- Tested different ads and messages to see what people responded to
- Built a clear path from ad to registration to fundraising
- Used Enthuse to capture and manage leads
Results
- €30,000+ raised online
- 554 registrations
- €6,000 ad spend
- €17.29 average cost per lead
“If your campaign has Andrew as part of it, it's going to have a much better chance of succeeding.”
John Ryan Mc Laughlin · Formerly Head of Fundraising, Down Syndrome Ireland
Campaign creative
