The problem
Epilepsy Ireland’s 24-Hour Squat Challenge asked people to do squats every hour for 24 hours and hit a target. It needed participants.
What Andrew did
- Audited Epilepsy Ireland’s Meta ad account so the campaign launched correctly
- Set up the campaigns and targeted the audiences
- Tested ad creative
- Scaled what was working to get more engagement and sign-ups
Results
- €21,968 raised
- 127 registrations
- €5,000 ad spend
Campaign creative
