The problem
Family Carers Ireland wanted to run its first Facebook Challenge, 50 Miles in June 2023, and needed people to sign up and fundraise without a big ad budget.
What Andrew did
- Set up the Facebook ad account
- Ran the ad campaign
- Wrote the supporting email journey
Results
- €25,315 raised from €3,500 of Meta ad spend, about €7.23 raised for every €1 spent on ads
- 783 leads at €4.46 each
- 600 Facebook group members, 250 of them active fundraisers
- €101.26 raised on average per fundraiser
Andrew also supported Run 80k in March and 50 Miles in June 2024. Both performed well, though personal Facebook fundraisers were no longer available in Europe by June 2024, which affected that challenge.
“With Andrew's guidance and support we learned how to create and implement Facebook Challenges.”
Eileen Ahern · Fundraising Manager, Family Carers Ireland
Campaign creative
