The problem
GOAL is an international humanitarian organisation working in 14 countries. It needed to reach new and existing supporters fast, especially for fundraising campaigns and urgent appeals, while managing paid media on Meta and Google.
What Andrew did
- Managed targeted paid campaigns on Meta and Google
- Supported Jersey Day and the Turkey–Syria, Ukraine and Sudan emergency appeals
- Used performance data to keep improving the campaigns
- Focused on reaching and converting new and existing donors
“For over a year Andrew's data driven approach delivered impressive results.”
Conor Grougan · Head of Digital Communications, GOAL Global
Campaign creative
