The problem
Le Chéile needed more volunteers willing to mentor young people, and its website and social channels needed to say the same thing.
What Andrew did
- Audited the website, social media and messaging
- Produced two short animations about the difference mentors make to young people
- Ran a Facebook lead generation campaign with several ad versions
- Worked with Fair City actor Neilí Conroy to get the campaign seen
Results
The campaign reached people interested in volunteering, and Le Chéile got more of the right candidates.
“Really responsive and knowledgeable and helped us to reach more of the right candidates for our volunteer recruitment.”
Alan Quinlan · Southern Regional Manager, Le Chéile Mentoring
Campaign creative
